Marketing Assets // Vinrella

Vinrella releases two catalogues per year, Summer/Fall and Winter/Spring. These catalogues are essential for promoting new designs and serve as a key tool for salespeople to showcase products and streamline ordering.

Many of the images are originally created for the catalogue and later adapted for other formats, such as the website and email marketing.

Vinrella's website is regularly refreshed with updated visuals to maintain an engaging and dynamic online presence. New images are introduced to highlight seasonal sales, important dates, special occasions, and the launch of new designs.

These updates not only keep the site visually appealing but also help drive customer engagement. The images used for the headers are either custom-made to align with specific themes and then repurposed for other formats, such as email campaigns or social media, or they are adapted from existing visuals, ensuring consistency across all marketing channels while maximising the use of available resources.

Weekly marketing newsletters are sent to keep clients informed, serving as a key touchpoint for engaging with customers and driving interest in the brand's offerings. As a frequently updated platform, most visuals used in these emails are specifically designed for the campaigns before being repurposed across multiple platforms, as shown in the images above.